Visa Launches Stablecoin Advisory Practice Amid Rapid Digital Payment Expansion
Visa has introduced a stablecoin advisory practice under its Visa Consulting & Analytics division, targeting banks, fintechs, and merchants. The service aims to streamline stablecoin strategy development and implementation, reflecting growing institutional demand. Visa's stablecoin settlement volume hit a $3.5 billion annualized run rate as of November 30, signaling accelerating adoption of digital dollar infrastructure.
The practice offers specialized training, market entry planning, and technical integration support. With over 20 global engagements already completed, clients include Navy Federal Credit Union and VyStar Credit Union. Carl Rutstein, Visa's global head of consulting, emphasized the critical need for stablecoin strategies in today's digital economy.